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Hello!
Experience
Projects
Resume
中文
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CAREER ARCHIVE
About Me
2018 — 2026 / SELECTED CHAPTERS
✳︎
01
Work
Temu
Global Growth Dept Content Marketing
2024.02 — 2025.09
+
Business Unit: E-commerce – North American Market
Localized Product Strategy
Audience Scaling
Creative Strategy & Execution
AI-driven Production
Global Growth Dept Paid Media
2025.10 — 2026.04
+
Business Unit: E-commerce – Latin American Market
User Acquisition
Performance Ads Optimization
Campaign Account Management
A/B Testing
02
Education
Boston University
College of Communication M.S. Marketing Communication Research
2022.09 — 2024.01
+
GPA: 3.85/4.0
STEM
Graduate Certificate in Data Analytics
Design Strategy & Software
Design and Interactive Experience
Fudan University
School of Journalism B.A. Broadcasting and Television
2018.09 — 2022.06
+
GPA: 3.6/4.0
Top 10%
Consumer Behavior and Psychology
Planning and Creativity in Marketing
Technique and Application of Audio-visual Programs
03
Internship
Tencent
Market & User Research Dept Market Research Intern
2022.07 — 2022.10
+
Business Unit: Gaming – North American Market
Desk Research
Social Media Listening
Business Analysis
China Youthology
Marketing Consulting Dept Consumer Insights Intern
2021.07 — 2021.12
+
Industries: FMCG, Tech, Real Estate
Qualitative & Quantitative Analysis
Focus Group Recruitment
Project Management
Consulting Report Writing
Ogilvy
Client Services Dept Public Relations Intern
2021.03 — 2021.05
+
Industry: Beauty & Personal Care
Press Release Writing
Media Channel Distribution
Influencer Coordination
PR Gift Box Coordination
04
Research
Boston University Communication Research Center
Research Assistant
2023.02 — 2023.08
+
Research Area: Corporate Communication
Academic Literature Review
Data Collection & Processing
Experience — Xinran Xu
Temu